Fans in the state of Michigan will soon be able to eat a Payton Thorne Burger in front of the campus.
Michigan-based restaurant and beer bar HopCat announced Thursday that it has signed a name, image and likeness agreement with the MSU starting quarterback. In addition to the burger that bears his name – “a double smashburger with American cheese, bacon and a fried egg served on a pretzel bun” – Thorne’s arrangement includes hosting a charity event later this year. year $ 1 of each bill goes to a charity of Thorne’s choice and “additional partner benefits,” HopCat’s parent company, Project BarFly, said in a press release.
“My teammates and I love the atmosphere and the burgers at HopCat,” Thorne said in a press release. “I couldn’t be more excited to partner with HopCat and also help great charitable causes. “
A red-shirted sophomore from Naperville, Ill., Thorne was MSU’s No.8 starter under center throughout the Spartans’ 7-0 start after beating Temple transfer Anthony Russo for the post. Heading into this weekend’s home game against the No.6 Michigan, Thorne completed 61.2 percent of his passes for 1,701 yards with 15 touchdowns and four interceptions. He also ran for 96 yards and two touchdowns.
“We are not just a sponsor. He will be a partner, ”said Michele Ary, brand manager at Project BarFly, in a statement. “We don’t just write a check and hope for a social media post. Payton is part of the HopCat List and has the ability to help make a lasting impact, not only on the ground but in our community of East Lansing. “
Athletes from all varsity sports have been able to take advantage of NIL offers since July 1. Several Spartan athletes quickly took advantage of the new ability to make money while competing at the NCAA level, with offers promoting clothing, restaurants, beard care products and a move. business, among other products and services. Every MSU men’s football and basketball player has the opportunity to be a paid spokesperson for United Wholesale Mortgage, run by former MSU billionaire Mat Ishbia, who pays $ 500 a month. MSU, in particular, has been one of the schools at the forefront of this new era of varsity sport, launching its own EverGreen program designed to help athletes maximize their earning potential in addition to partnering with multiple external organizations to create further marketing and exposure opportunities. .
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