By JENNIFER TIMAR, Livingston Daily Press & Argus (Howell)
HOWELL, Mich. (AP) – Tyler Koronich grew up in Howell and opened his first TRVFIT Fitness gym there in 2013, when he was in his early 20s.
The company now has 16 locations, including 15 in Michigan and one in Johnson City, Tennessee.
Koronich, now 32, said the company will continue to grow in the years to come, the Livingston Daily Press & Argus reports.
A few weeks ago, he bought a 9,000 square foot gymnasium in the canton of Genoa from a franchisee. He said he was making some improvements to the space, adding fitness programs and getting new training and boxing equipment.
The gym has four training areas. They offer group classes, semi-private training and nutrition.
He said he had recently returned to Howell after living in Detroit for several years and wanted to give back to the Livingston County community which has supported his dream from its humble beginnings.
“My inspiration is that we started with a 1,000 square foot gymnasium in Howell and it was the community that helped us. It’s kind of a kind of advance payment.
The gymnasium will support people recovering from an addiction by offering them memberships. He also plans to partner with nonprofits, junior sports leagues and other organizations to give back.
Koronich said mixed martial arts and other combat sports got him in shape when he was young.
He started out as a personal trainer and worked for big box gyms before founding TRVFIT Fitness.
Within months, they had passed their original gym and moved to a larger 3,000 square foot space in Howell.
Then they passed that space and moved to the 9,000 square foot location in the Canton of Genoa.
Other TRVFIT Fitness establishments opened soon after the company was founded. The second is in the south of Lyon.
There are several TRVFIT locations in Livingston County, including the Koronich location in Genoa Township and other franchise locations in Hartland, Pinckney and Fowlerville.
“I was in partnership for the first four or five, and then we started the franchise,” Koronich said.
He currently owns three locations with partners. It also has gyms in Berkley and Plymouth. The others are franchises.
He said 2019 was their biggest year of expansion with the opening of eight new locations.
“Next year there are five new locations pending and we have a minimum target of 15 more.”
He said early next year that he would actively market to potential franchisees in Michigan and other states.
At its peak, 20 sites were operating at the same time. A few have closed or renamed.
During COVID-19 shutdowns, the gym offered on-demand online programs. These materials are still available for purchase as a package.
“We have a bunch of space upgrades and new equipment coming,” Koronich said of his plans for the expansion of the Canton of Genoa.
Two spaces on the ground floor weigh in, training equipment and space for group classes and training.
One of the two spaces in the basement is dedicated to yoga, barre and Pilates. Koronich calls it the “mind-body” room.
The basement also includes a boxing training area with punching bags. Koronich plans to keep the room dark and light it up with colorful party lights.
“I have found that the dark makes people more comfortable learning to box and sometimes worries about their appearance.”
He said boxing equipment will also be overhauled.
“We have a bunch of custom (punch) bags coming up. We’re making a fresco. This room will be completely redone.
He said that although physical training is the most popular, he hopes to develop the boxing side of the gym.
“Functional training is popular, but I want boxing to be that great.”
He also plans to open a pro shop upstairs, which will sell the gym’s own line of supplements, boxing gloves and other retail items.
Looking to the future, Koronich sees the company continuing to grow and add locations.
“It’s about evolving in the right way, whether we open more headquarters (company-owned sites) or franchises. We have a lot of potential expansion or relocation plans.
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